BBC Entertainment has commissioned Avalon to produce brand new format The Button for BBC One.

The 8 x 30 minute gameshow, which can arrive in any home around the country, will visit five families or friends each week and place a talking button at the heart of their front room where the teams face spontaneous challenges against the clock to win a cash prize.

The teams must keep a beady eye on the button which turns from green to red when it’s time to play. They miss it at their peril as it’s a race against the clock to hit the button and start the game. The Button delivers the task they must complete in the quickest time, interacts with them, and also reveals their rival teams on screen and the results.

Kate Phillips, Controller of BBC Entertainment said: ‘This new show absolutely pushes all the right buttons for us.  It’s a funny, frantic, competitive romp and a great snapshot of family life across the UK’.

Jon Thoday, Executive Producer for Avalon added: I am excited to be working with the BBC and the team behind Taskmaster on this exciting new project’.

The Button is from the makers of Taskmaster, Andy Devonshire (The Great British Bake Off, The Apprentice) and Alex Horne, whilst the other executive producers are Richard Allen Turner and Jon Thoday for Avalon.  The series is commissioned by Charlotte Moore, Director of Television, and Kate Phillips, Controller of Entertainment. The commissioning editor is Jo Wallace.


About Avalon 

Avalon is a multi-award winning talent management, live promotion and television production group with offices in the UK and the USA.

Avalon and ARG, the talent management arm has discovered and represents many artists which are household names, both in the UK, the USA, and around the world.

In 2017 Avalon was named the number one true independent television production company in the UK and has produced numerous ground-breaking television shows including: Emmy and Peabody award winner Last Week Tonight with John Oliver (HBO), multi-award winning and Emmy-nominated Catastrophe(Channel 4/Amazon Prime), RTS and Rose d’Or winning Not Going Out (BBC’s longest running sitcom currently on air), BAFTA and RTS-nominated Taskmaster (DAVE), multi-BAFTA award winning TV Burp (ITV1), Russell Howard’s Good News (BBC2), Fantasy Football League (BBC/ITV) and Workaholics (Comedy Central USA).

Avalon and Topical Television form the television arm of the company and other shows currently in production include: Taskmaster USA (Comedy Central), Man Down (C4)Not Going Out (BBC One), Dave Gorman’s Modern Life is Goodish (UKTV), Taskmaster (UKTV), The Russell Howard Hour (Sky 1), and Last Week Tonight with John Oliver (HBO); whilst the catalogue is sold worldwide by Avalon Distribution.

Avalon produced Newman and Baddiel: Live at Wembley, the UK’s first arena comedy show; Jerry Springer: The Opera, the first West End show to win all four UK ‘Best New Musical’ awards; and has continued to produce live shows globally, as well as promoting more winners and nominees of the prestigious Edinburgh Comedy Award than any other company.

For Avalon news visit: or @avalonent.