“Howard is routinely a delight – silly, personable and with a superb knack for observation. This king of cockle-warmers is about to rule the world” Sharon Lougher, Metro
After 2016’s incredible adventure in the USA, Russell Howard and his “twinkly eyed smasher of a mum” Ninette Howard return to our screens with a second supersized American trip. The highly anticipated 6 x 30 minute series showcasing an array of weird and wonderful characters launches on Comedy Central UK on the 26th March at 10pm. Russell Howard & Mum: USA Road Trip was the highest rating new commission on the channel the year it launched, achieving as much as +119% on the 16-34s slot average and +72% on the adults slot average. The show reached a total of 2.4 million individuals resulting in a further two six-part series in Northern Europe and Asia being commissioned and with episodes increasing in length from 30 to 60 minutes.
Spending hours on the road together in a minivan, Russell’s funny, warm and engaging relationship with his mum is once again put under the microscope as they discover the eccentricities of the land of the free. On their tour of the USA, Russell and Ninette check out the legal and recreational use of cannabis in Portland, learning how it’s made on a weed farm before trying some out for themselves (cue munchies). The pair hang out with Guns N Roses drummer Steven Adler and Kiss’ Paul Stanley at LA’s world famous Rock And Roll Fantasy Camp, where they have just 48 hours to form a band and perform their first ever gig in the heart of Hollywood. In Las Vegas, they don make-up and dresses in beauty queen training ahead of judging a Mrs. Globe Pageant during which Ninette takes an unlikely shine to a contestant. At a cowboy ranch in Oregon, they say goodbye to their city slicker ways and hello to life on the range through mastering the rope, cattle drive and a good old-fashioned hoedown. The series culminates on the 4th July with the oldest travelling side show in the country – how will Ninette survive the ultimate crime of being British on Independence Day? (Clue: badly)
As well as a regular face on TV, Russell is one of the UK’s most successful stand-up comedians breaking Frank Sinatra and Barry Manilow’s record for the most consecutive nights at the Royal Albert Hall and performing the largest ever stand-up show in China on 2017’s Round The World tour, which also saw him play arenas all over the UK and runs in Canada, Europe, China, New Zealand and Australia. He is the most popular British comedian on Facebook with over 3.2 million fans and over 1.2 million followers on Twitter.
Russell Howard & Mum USA Road Trip will premiere on Comedy Central UK on 26th March at 10pm – 6 x 30 min
What the press have said about Russell Howard
“Hilarious and heartfelt” ★★★★ Bruce Dessau, The Evening Standard
“Intimate and raw” ★★★★ Mark Wareham, The Mail On Sunday
★★★★★ Sharon Lougher, The Metro
“quite possibly the most famous comedian in the UK” Larry Bartleet, NME
For more information please contact: Victoria Wedderburn or Dan Lloyd at Avalon on 0207 598 7222 or VictoriaW@avalonuk.com or DanL@avalonuk.co.uk or Amanda Browne Amanda.firstname.lastname@example.org on 0203 580 2110 or Katy Sykes email@example.com on 0203 580 2102 at Comedy Central
Episode 1: Going To Pot In Portland – Mon 26th March 10pm
Russell and his mum, Ninette have arrived in Portland, Oregon. It is one of the few American States where cannabis is legal to use recreationally so the Howards are literally going to pot. While they are getting up close and personal with all things cannabis, the big question is: will Ninette have a go on the demon weed…
Episode 2: Beauty Pageanting in Vegas– Mon 2nd April 10pm
Russell and Ninette have arrived in Las Vegas on their All-American Road Trip. While in Sin City, the Howards have been invited to be guest judges at the Mrs. Globe Beauty Pageant, a competition for women of all ages. In order to judge women, Russell must first understand what it takes to be a beauty queen.
Episode 3: Rocking Out In LA – Mon 9th April 10pm
Russell and his mum, Ninette, are in LA and they are ready to rock! They are enrolling in the Rock and Roll Fantasy Camp, where they have 48 hours to become full blown guitar heroes and perform their first ever gig in the heart of Hollywood. There is one snag, neither of them can play a note.
Episode 4: Cowboy Ranching in Oregon – Mon 16th April 10pm
Russell and Ninette’s All-American Road Trip has brought them west. The Wild West to be exact. They are in cowboy country and are saddling up for a mission to become real life ranchers on the old frontier, before riding off on their first ever cattle drive.
Episode 5: Being Happy in Naples– Mon 23rd April 10pm
Russell and Ninette’s American Road Trip has brought them to the place voted the happiest city to live in in the USA: Naples, Florida. While in the happy capital, the Howards are on a mission to uncover if this mecca of merriment can infect them with happiness and reveal the secret to eternal joy.
Episode 6: Side Showing at the State Fair – Mon 30th April 10pm
It’s the 4th of July so Russell and his mum, Ninette, are visiting an All-American State Fair in Indiana to join in the celebrations. However their Independence Day is going to be anything but traditional as they have been invited to run away with the circus for the weekend and join an old fashioned American Side Show.
NOTES TO EDITORS
About Russell Howard:
Avalon is a multi-award winning talent management, live promotion and television production group with offices in the UK and the USA.
Avalon and ARG, the talent management arm has discovered and represents many artists which are household names, both in the UK, the USA, and around the world.
In 2017 Avalon was named the number one true independent television production company in the UK and has produced numerous ground-breaking television shows including: Emmy and Peabody award winner Last Week Tonight with John Oliver (HBO), multi-award winning and Emmy-nominated Catastrophe (Channel 4/Amazon Prime), RTS and Rose d’Or winning Not Going Out (the BBC’s longest running sitcom currently on air), BAFTA and RTS-nominated Taskmaster (DAVE/UKTV), multi-BAFTA award winning TV Burp (ITV1), Russell Howard’s Good News (BBC2), Fantasy Football League (BBC/ITV) and Workaholics (Comedy Central USA).
Avalon and Topical Television form the television arm of the company and other shows currently in production include: The Button (BBC One), Not Going Out (BBC One) Taskmaster USA (Comedy Central), Man Down (C4), The Chris Ramsey Show (Comedy Central), Russell Howard & Mum: Road Trip (Comedy Central), Unspun with Matt Forde (Dave) and Stand Up Central with Chris Ramsey (Comedy Central); whilst the catalogue is sold worldwide by Avalon Distribution.
Avalon produced Newman and Baddiel: Live at Wembley, the UK’s first arena comedy show; Jerry Springer: The Opera, the first West End show to win all four UK ‘Best New Musical’ awards; and has continued to produce live shows globally, as well as promoting more winners and nominees of the prestigious Edinburgh Comedy Award than any other company.
For Avalon news visit: www.avalon-entertainment.com or @avalonent.
Comedy Central UK:
Comedy Central is a leading Pay TV General Entertainment channel and is part of Viacom International Media Networks (VIMN). A joint venture between VIMN (75%) and BSkyB (25%), Comedy Central airs on the Sky and Virgin Media platforms. Comedy Central launched in the UK in April 2009 and has since grown share by a phenomenal +41%. In Fiscal 2017 (Oct 16 to Sept 17). The Comedy Central Group averaged a share of 2.20%, up +8% YoY and proved the highest year ever for share.
The channel broadcasts a mix of hit US acquisitions and original UK productions targeting a 16-34 year-old audience. Fiscal 2017 saw the Comedy Central Group deliver its highest share ever, which saw the main Comedy Central channel’s share up +10% and Comedy Central Extra up +3%
This phenomenal growth is fuelled by new UK Commissions Your Face or Mine, Roast Battle (which has proved to be the highest UK commission ever for the channel), Russell Howard and Mum: USA Road Trip, Drunk History and The Chris Ramsey show. US titles Impractical Jokers, Bob’s Burgers and The Middle also continue to draw in massive number and popular nostalgic titles such as Friends and 8 Simple Rules are still a ratings hit.
In addition to the main Comedy Central channel are Comedy Central +1, Comedy Central Extra and Comedy Central Extra +1 providing audiences with more viewing opportunities and more fantastic content.